From September 15 to 19, the Azerbaijan Tourism Board organized a series of promotional events across four major cities in Saudi Arabia, including Jeddah, Medina, Dammam, and Riyadh.

As part of these events, B2B (business-to-business) seminars were held in each city, attracting around 100 participants per session.

Alongside the Azerbaijan Tourism Board, representatives from Azerbaijan Airlines (AZAL), Shahdag Mountain Resort, and local tourism industry stakeholders presented exclusive travel offers.

During the meetings, Azerbaijan’s diverse tourism potential was showcased, covering winter resort destinations, ski tourism, wellness tourism, nature tourism, luxury travel experiences, as well as Baku and other regions of the country.

Notably, from January to August 2024, 76,816 visitors traveled from Saudi Arabia to Azerbaijan, marking an increase of over 31% compared to the same period last year.